Three Protests on the Week of
Valentine's Day Tell J. Crew to Have a Heart and Stop Destroying Forests!
On Valentine's Day week,
Wetlands Activism Collective helped kick off the next phase of the campaign to
end the destruction of forests by the catalogs industry with three protests at
J. Crew stores, With pink pastel signs, activists called on the company to
"show some love for the forests."
The week of protest began on
Saturday, February 10th, with a protest at J. Crew's Store at: Madison Avenue,
between 44th and 45th Streets. A French
documentary crew covered the demonstration as part of a story on the lives and poltics of freegans.
Day, Wednesday, February 14, protesters at J. Crew's SoHo store (Prince between Mercer and Green
Streets) braved snow and frozen rain to tell J. Crew that
eco-activists will stop at nothing to protect our planet's forests from
Despite the harsh weather, passersby were very responsive, but the weather and
limited foot traffic made it difficult to collect names on the Valentine's card
shaped protest letters protesters intended to deliver to J. Crew's CEO, Millard
So, on Friday the 16th,
protesters were be back out at J. Crew's SoHo
location to collect more names on cards to deliver to old "friend",
Millard Drexler (former CEO of long-time Wetlands
protest target Gap, Inc!)
Wetlands Activism Collective and forest activists around the country are
calling on J. Crew to have a heart and stop destroying forests for catalogs --
unless the company wants to gothe same route as
Victoria's Secret be forced to change with a punishing protest campaign.
In December, eco-activists
declared a major victory-- after two years of campaigning, Victoria's Secret
agreed to join Williams Sonoma and Dell in committing to reform use of paper in
its catalogs. Eco-activists are now
calling on J. Crew and other catalog companies to meet or beat Victoria's Secret's new
environmental paper policy.