Three Protests on the Week of Valentine's Day Tell J

Three Protests on the Week of Valentine's Day Tell J. Crew to Have a Heart and Stop Destroying Forests!

On Valentine's Day week, Wetlands Activism Collective helped kick off the next phase of the campaign to end the destruction of forests by the catalogs industry with three protests at J. Crew stores, With pink pastel signs, activists called on the company to "show some love for the forests."


The week of protest began on Saturday, February 10th, with a protest at J. Crew's Store at: Madison Avenue, between 44th and 45th Streets. A French documentary crew covered the demonstration as part of a story on the lives and poltics of freegans.


On Valenine's Day, Wednesday, February 14, protesters at J. Crew's SoHo store (Prince between Mercer and Green Streets) braved snow and frozen rain to tell J. Crew that eco-activists will stop at nothing to protect our planet's forests from corporate consumption.

Despite the harsh weather, passersby were very responsive, but the weather and limited foot traffic made it difficult to collect names on the Valentine's card shaped protest letters protesters intended to deliver to J. Crew's CEO, Millard Drexler.


So, on Friday the 16th, protesters were be back out at J. Crew's SoHo location to collect more names on cards to deliver to old "friend", Millard Drexler (former CEO of long-time Wetlands protest target Gap, Inc!)

Wetlands Activism Collective and forest activists around the country are calling on J. Crew to have a heart and stop destroying forests for catalogs -- unless the company wants to gothe same route as Victoria's Secret be forced to change with a punishing protest campaign.


In December, eco-activists declared a major victory-- after two years of campaigning, Victoria's Secret agreed to join Williams Sonoma and Dell in committing to reform use of paper in its catalogs. Eco-activists are now calling on J. Crew and other catalog companies to meet or beat Victoria's Secret's new environmental paper policy.


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